Forum Held on Doing Business in the Age of COVID-19

The four business leaders who shared advice at the forum “Defining the Future: The Shifting Business Landscape of the Lower Hudson Valley Region due to COVID-19” include Walter Goldman (top photo) Howard Hellman, Hal Roth, and Rob Mayer (left to right).

Four business leaders shared advice on how to survive and thrive during COVID-19 during a Palisades Institute Forum via Zoom on November 10, 2020.

Although businesses are dealing with health concerns and financial hardships, Walter Goldman of Goldkap Consulting Group in Suffern, NY, said there is a silver lining.聽 鈥淔rom a business perspective, these are very exciting times,” he said.聽 “And I know when I say that, people are surprised by it, but the reality is that business entrepreneurs and business executives kind of thrive on disruption. They thrive on disruption.聽 They thrive on a changing marketing environment, which obviously there is.鈥

Goldman鈥檚 advice was to adapt to the new environment, innovate with bold initiatives and new services,聽 and look for efficiencies.聽 The others business leaders who took part in the discussion, 鈥淒efining the Future: The Shifting Business Landscape of the Lower Hudson Valley Region due to COVID-19鈥 聽included Howard Hellman of All Bright Electric in West Nyack, NY; Rob Mayer of Autopro in Spring Valley, NY; and Hal Roth of All Recycling, in Newburgh, NY.