Communications Professor Dr. Mark Meachem examined 11 years of primetime cable newscasts during his sabbatical.
Communications Professor Dr. Mark Meachem has completed his sabbatical research examining 11 years of primetime cable news.聽 His research showed that an average of one in every five comments on cable newscasts was an opinion, rather than fact.
Dr. Meachem studied the top-rated news shows on MSNBC, CNN, and FOX News, anchored by Rachel Maddow, Anderson Cooper, and Sean Hannity. 聽He said the blending of fact and opinions helps explain why, according to a national study of more than 5,000 U.S. adults, only about a quarter of Americans could correctly distinguish factual statements from opinions.
There are a number of ways that newscasts mix opinions and news.聽 鈥淢ost common and most troubling is the phrase 鈥業 think鈥� to preface both facts and opinions,鈥漵aid Dr. Meachem. 鈥淭he phrase is used, on average, every two minutes of a primetime cable news show.”
Dr. Meachem admits he was surprised that he did not find an overall trend of increasing opinions being offered on the cable news shows. 聽聽Rather, he said, the results went up and down.聽 Only Anderson Cooper’s show showed a sharp increase in the number of opinions, although that program began more as a standard news show compared to shows on MSNBC and FOX.
The research and Dr. Meachem鈥檚 resulting presentation at the Eastern Communications Conference in Providence, RI in April sparked a lot of discussion about what the media can do differently. 聽Dr. Meachem believes that cable news shows should do聽 a better job of separating opinions from facts.